Articles Department
There are some things that are just easier to promote than others. Car dealers, for instance, have it easy — when they want to sell a car, they
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When you can’t get in the front door, you have to look for other ways to get in. So, work on getting
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In evaluating candidates’ answers to behavioral questions, don’t be fooled by how good a response sounds if it
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Most of us understand the value of marketing to prospects and clients to increase referrals and profits. But what about internal marketing?
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Selling is hard work. It is one of the most difficult jobs in our economy. As a salesperson, you face continual rejection, potential failure,
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We’ve compiled a sampling of behavioral questions you may want to work into your interviews. Behavioral interview questions can help you
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We’ve all seen them as we drive down the road. Some funny, some obnoxious, some interesting and relevant. They’re definitely attention-getting. But
You can’t be everywhere at once. So let your brochures and other literature do some work for you! By using point-of-purchase promotions
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To ensure an effective interview, you will want to make every effort to create an environment in which everyone will be at ease.
Before the interview be sure
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One of the final stages in making a selection for a new employee is to check their references...read more
Hi, I'm new to the home care industry and I am not sure where to begin and how to get all my hard work to start paying off...read more
Because listening doesn’t come naturally to many of us, it is very important that you practice to be a good listener. Today, we’ll review a few pointers on how
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In the book "The Millionaire Mentor" by Greg Reid, I found a little item urging salespeople not to waste time on...read more
I am new to home care. My agency was certified last summer and we are having a hard time getting...read more
An extremely important aspect of interviewing that should never be overlooked is making sure your interview questions
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Let's say that you want to determine a potential nurse's problem-solving abilities, especially in a highly charged situation that involves an incensed patient...read more
Part of being a great account executive is having the ability to overcome challenges with clients and referral sources...read more
Every now and then it's helpful to take a step back from what we think we know and refresh our memories with some tried-and-true selling strategies. Here's a quick reminder of three important ones...read more
TV is obviously one of the best ways to reach the greatest number of people with a single message. But it's also one of the most expensive ways...read more
Hospices and, to a lesser degree, healthcare in general have a tendency to reject the idea of marketing...read more
While "be nice" may seem like simple advice, showing courtesy and appreciation for clients can actually be critical to your success...read more
Direct mail is one of the most powerful ways to market your Home Care agency or Hospice, but it's not for the faint of heart...read more
People prefer to do business with experts. You will see a marked increase in your referrals if you can...read more
Identify all of your current referral sources. Make a list of all potential referral sources in your...read more
Another successful strategy for becoming an information source for your community is to have a newspaper column of your own...read more
While it may seem counterintuitive, a problem can actually become one of your best sales tools...read more
One of the most common marketing tools is also the one that is often most overlooked by Home Care and Hospice agencies...read more
Choosing a home care agency is a confusing and sometimes overwhelming decision for a client or family member...read more
There are some things that are just easier to promote than others. Car dealers, for instance, have...read more
It is very important when building relationships that you establish your own personal "brand" in your customer's eyes...read more
In order to keep good employees around, you must let them know they are appreciated and that they are contributing to the success of the company...read more
Sometimes it's a good idea to mix things up and run a joint sales call or tandem meeting with another salesperson...read more
