Coach's Blog

Looking Beyond the Horizon
"It pays to plan ahead. It wasn’t raining when Noah built the ark." -Thomas Edison As a marketing coach and mentor to several home care business owners in home health, hospice and private pay skilled services, I want everyone to look beyond the horizon and plan for the upcoming nursing shortage that may impact your business. [...]

Repair the Hole in Your Marketing Bucket
The biggest hole in most home care companies" marketing strategies is the plan of how to retain past customers who have been on service and were satisfied. You can pour your entire marketing budget, time, and initiative into going after new business, but if you haven"t cultivated your past customers, you definitely have a hole [...]