Coach's Blog

Home Care Selling vs. Marketing
What is the difference between Selling and Marketing? Imagine you just met the potential love of your life. You would want them to know every good and decent thing about you. You would want your friends to say nice things about you. You would take that special person to nice places, play romantic music, and do [...]

Create a Marriage With Your Clients, Not a Casual Relationship
In last week’s Blog, I talked about the importance of having a nurturing marketing and sales system in your agency to build a fence around your patients, clients and referral sources. This week I want to give you one of the best nurture marketing tools to skyrocket your referrals month after month. One of the greatest [...]

Nurture Marketing and Black Bamboo
“Customer relationships are like marriages; they starve without consistent, heart-felt communication.” - Dan Zadra Imagine if you could put an “iron cage” around your clients, patients and prospects and keep them coming back to your agency over and over again! You can, but first you need to start thinking of yourself as a farmer and integrate nurture [...]

A New Twist To An Old Strategy
Wow! I’ve been blown away at the positive response from the launch of my new blog. Thank you for all the kind words and feedback. I am really excited for those of you who have been sending me your marketing and sales goals as well as calling in to talk to one of our sales [...]