Coach's Blog » The Time is NOW!
The Time is NOW!
“Acting on a good idea is better than just having a good idea.”
Robert Half (1918-2001)
Do you ever notice that the stories of successful people always start out with something like: “We were sitting around the kitchen table one Saturday and we had an idea……”
The author of the quote above was just such a person. A pioneer in the employment field, Mr. Half along with his wife, Maxine, started Robert Half International in 1947. It has since grown to over 360 offices and the world’s first and largest specialized staffing firm.
The most amazing part of this story is that Mr. Half took his idea beyond the kitchen table and acted upon it. Rather than fear taking a risk and being wrong, he had enough faith in himself and his idea to take action.
The idea of marketing home care services makes many home care professionals and entrepreneurs uncomfortable. Because of the cost-based reimbursement and regulatory issues regarding the disallowance of marketing costs, many home health care managers have not had the experience of marketing their business effectively.
However, there has never been a better time to implement new strategies and tactics to expand, diversify, and increase your agency’s revenues and profitability. Your future depends on developing methods of getting and keeping clients.
As home care companies, we can come up with hundreds of good reasons why we can’t act on marketing ideas. But, there has never been a better time to act than NOW. As more and more of your competitors are pulling back on marketing expenditures, the opportunity to increase market share and profits will never be greater. Get on the offensive and take action on that one idea today.
- Action Step - Determine the most important goal, idea, strategy or tactic that you could accomplish right now, the one goal that could have the greatest positive impact on your agency’s financial situation.
- Action Step - Determine the constraint or bottleneck that is preventing you from attaining or implementing it. What could you do to eliminate it?
If you need help getting started, go to www.MyHomeCareSalesCoach.com for your free trial. Or call and schedule a free 30-minute coaching call with one of our industry experts at 866-232-6477. Take action on a great marketing idea today!
