Coach's Blog » Get Out of Your Comfort Zone and Double Your Sales…
Get Out of Your Comfort Zone and Double Your Sales…
Selling is hard work. It is one of the most difficult jobs in our economy. As a home care salesperson, you face continual rejection, potential failure, persistent disappointment, setbacks, obstacles and difficulties not experienced by most people. Selling is not easy and it has never been easy. And it never will be easy. But selling home care services can be very lucrative for sales reps who continuously push themselves outside their comfort zone and try new techniques and strategies. If you use the same sales activities over and over again like bingo and birthday parties at senior living facilities then your results will be incremental because you are committing what I call marketing incest – DOING WHAT YOUR COMPETITION IS DOING! Stop committing marketing incest right now….
…if you really want to achieve some big referral goals this year then you have to be different and start doing things that you have not done before. These activities may consist of calling on a new type of referral source like physiatrists, hospitalists, dialysis centers, visiting physician groups, retail clinics and/or HUD housing communities. These are just a few of the many untapped home care referral sources that you probably are not calling on regularly, if at all. To get even more untapped referral sources go to www.MyHomeCareSalesCoach.com. You probably aren’t calling on them for the simple reason that you don’t feel comfortable in how to approach them or know what to say to them. Here’s a little secret….your competition is thinking the same thing – or may not even know that these referral sources exist! Just think of the many opportunities you’ll gain by simply taking that jump out of your comfort zone and watching the net appear.
So if you want to sell more and earn more, you must start by increasing the amount you believe in yourself, look for new opportunities in your market, and get out of your comfort zone. Raise your aspirations, set higher goals, and make detailed plans to achieve them. You must begin to see yourself and think about yourself as capable of being one of the highest earning salespeople in your field. Take that jump today!
Action Exercises
Here are three things you can do immediately to put these ideas into action:
First, select two new types of referral sources that you haven’t called on before from the list above or from your own list right now, and make a cold call to them in the next two days.
Second, resolve to do one new sales activity each week that forces you out of your comfort zone. This could end up doubling your income!
Third, go to www.MyHomeCareSalesCoach.com and sign up for a no-obligation 7-day FREE trial. You’ll discover tons of innovative, tried-and-proven sales and marketing strategies to skyrocket your referrals and differentiate yourself from the competition!
Working to grow your referrals,
Adam
a.k.a. - Home Care Referral-Man
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| Sandy Roddy Says: |
Great blog Adam! I love the 3 action steps at the end. You are correct. We do seem to always call on the same referrals over and over.
Thanks for the reality check
Sandy







