Coach's Blog

The Power of the Pregnant Pause
“There are people who, instead of listening to what is being said to them, are already listening to what they are going to say themselves.” -Albert Guinon, French Playwright (1863-1923) I want to remind you to slow down. Not in your marketing efforts, business planning, or new strategy development, just during your sales calls. It is [...]

Home Care Selling vs. Marketing
What is the difference between Selling and Marketing? Imagine you just met the potential love of your life. You would want them to know every good and decent thing about you. You would want your friends to say nice things about you. You would take that special person to nice places, play romantic music, and do [...]

Create a Marriage With Your Clients, Not a Casual Relationship
In last week’s Blog, I talked about the importance of having a nurturing marketing and sales system in your agency to build a fence around your patients, clients and referral sources. This week I want to give you one of the best nurture marketing tools to skyrocket your referrals month after month. One of the greatest [...]

Nurture Marketing and Black Bamboo
“Customer relationships are like marriages; they starve without consistent, heart-felt communication.” - Dan Zadra Imagine if you could put an “iron cage” around your clients, patients and prospects and keep them coming back to your agency over and over again! You can, but first you need to start thinking of yourself as a farmer and integrate nurture [...]

A New Twist To An Old Strategy
Wow! I’ve been blown away at the positive response from the launch of my new blog. Thank you for all the kind words and feedback. I am really excited for those of you who have been sending me your marketing and sales goals as well as calling in to talk to one of our sales [...]

Home Care Sales 101
Okay, most of you know I hold sales boot camps and do on-site sales training. What you may not know is that one of the most immediate impact areas my home care sales coaches and I have with companies is one of the most basic…How to sell home care services! Yep, you heard me correctly, [...]

Ten Simple Components of a One-Page Home Care Marketing Plan
Happy New Year Everyone! Now is the time to do the right thing for your agencies. Develop a Marketing Plan on Paper! - “Action without planning is the cause for every failure.” Less than 1% of all home care companies have a marketing plan and that is why so many have failed during the last couple of [...]