Featured Articles

Frequently Asked Questions About Hospice...read more

If you owe back taxes, the IRS can now come calling in non-traditional ways - in fact...read more

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One of the final stages in making a selection for a new employee is to check their references...read more

I am new to home care. My agency was certified last summer and we are having a hard time getting...read more

In the book "The Millionaire Mentor" by Greg Reid, I found a little item urging salespeople not to waste time on...read more

Everyone needs a general brochure to tell prospective clients and referral sources about the private duty home care services your agency offers...read more

While it may seem counterintuitive, a problem can actually become one of your best sales tools...read more

Is your next call a waste of time? Still chasing that account that just will not send in one referral? This tool...read more

Use this sheet as an easy-reference for marketing your home care services to pulmonologists...read more

Every now and then it's helpful to take a step back from what we think we know and refresh our memories with some tried-and-true selling strategies. Here's a quick reminder of three important ones...read more

In order to keep good employees around, you must let them know they are appreciated and that they are contributing to the success of the company...read more

Part of being a great account executive is having the ability to overcome challenges with clients and referral sources...read more

The Care You Need in the Comfort of Your Own Home...read more

Postcards are a great way to market to seniors. They love to receive mail, and you're sure to get your message seen and read with a professionally-designed postcard

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Choosing a home care agency is a confusing and sometimes overwhelming decision for a client or family member...read more

You've likely heard of the 80/20 Rule, also known as the Pareto Principle...read more

As marketers, it's often easy to get caught up talking about "yourself" (your agency)...read more

One of the most common marketing tools is also the one that is often most overlooked by Home Care and Hospice agencies...read more

Boost your referrals at trade shows, health fairs and job fairs with less time, money & effort! This in-depth manual will show you how to...read more