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Featured Resources

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To ensure an effective interview, you will want to make every effort to create an environment in which everyone will be at ease. 

Before the interview be sure

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You can’t be everywhere at once.  So let your brochures and other literature do some work for you!  By using point-of-purchase promotions

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We’ve all seen them as we drive down the road.  Some funny, some obnoxious, some interesting and relevant.  They’re definitely attention-getting.  But

 

We’ve all seen them as we drive down the road.  Some funny, some obnoxious, some interesting and relevant.  They’re definitely attention-getting.  But
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Selling is hard work. It is one of the most difficult jobs in our economy. As a salesperson, you face continual rejection, potential failure,

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Testimonials

"Lots of great marketing information!"

"New, fresh marketing strategies tailored to our agency's needs to help us boost referrals."

"Field-tested, proven and practical approaches that will promote and grow your Home Care business. Adam knows Home Care and these innovative ideas really work."...read more

"I have already implemented several ideas and received great results!"

"With Adam's strategies we increased our referrals by 100% in just one month. A must for any manager or owner."...read more

"Fresh marketing ideas to help grow my referrals."

"MyHomeCareSalesCoach.com is a wonderful resource for home care sales and marketing. All of the articles are specific to home care, and they're filled with great ideas on new ways to increase referrals. And it's not just about ideas...they give you tools to actually put those ideas into practice, such as home care word search games for referral sources, slogans to use with giveaways, marketing templates you can customize for your agency and much more! If you're not using MyHomeCareSalesCoach.com you're missing out!"...read more

"There are so many things I love about MyHomeCareSalesCoach, the articles, templates, and especially having other people to talk with and learn from in the discussion forums. It's nice to have a place where you can go and connect with others who do the same thing you do! "...read more

"I was excited to find that MyHomeCareSalesCoach.com had so many tools I could use on a daily and weekly basis. Using the sales tools, I can get organized, plan my week and create a solid plan of action for my sales calls. Plus, there are tons of marketing templates and ideas I can use without having to come up with something on my own. Talk about a time-saver! It's great!"...read more

"We have a one-person marketing staff and don't have a lot of time to sit down and be creative. The templates on MyHomeCareSalesCoach.com allow us to take professional, well-done marketing materials and simply adapt them for our agency. It has saved us so much time...and it's so easy! We've been around for 5 years, and since day one we have taken great care to project a high-quality, professional image. Everything on MyHomeCareSalesCoach.com is first-class, so we don't miss a beat! The way I see it is if I can get one new client by using their marketing templates, it'll pay for my membership for the whole year!"...read more

"I am so glued to your website right now! I am trying to internalize every single one of these strategies and implement them. In fact, I am re-creating a whole slew of marketing strategies according to what I've seen on MyHomeCareSalesCoach. I tell you, I get so many great ideas from this site! It has helped me a great deal. Thank you for letting me know about it!"...read more

"I have spent the last three hours exploring all the wonderful information and tools available and I just wish I had gotten involved sooner."...read more

Click here to read more client testimonials and view our video testimonials

This Months All-Star Profile

All Star

Tiffany Young

Director of Operations
All Care, Inc.
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Coach's Pick

 

Industry News

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More than 90 percent of U.S. nursing homes were cited for federal health and safety violations in 2007, according to an HHS Office of Inspector General report. The report found that deficiencies were

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A study in the New England Journal of Medicine estimates that Medicare payments for unplanned rehospitalizations totaled $17.4 billion in 2004. Based on Medicare

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Unable to sell homes, seniors increasingly turning to home care vs. assisted living

The national real estate crisis has affected all aspects

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Irene Anderson, owner of AG Total Care Home Health Services Inc. in Dallas, pled guilty to one count of mail fraud

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If you owe back taxes, the IRS can now come calling in non-traditional ways - in fact...read more

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U.S. residents with chronic diseases are more likely to forgo medical care because of high costs and experience medical errors...read more
 

More Resources

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We’ve compiled a sampling of behavioral questions you may want to work into your interviews.  Behavioral interview questions can help you

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Most of us understand the value of marketing to prospects and clients to increase referrals and profits.  But what about internal marketing?

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In evaluating candidates’ answers to behavioral questions, don’t be fooled by how good a response sounds if it

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When you can’t get in the front door, you have to look for other ways to get in.  So, work on getting

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There are some things that are just easier to promote than others.  Car dealers, for instance, have it easy — when they want to sell a car, they

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Advertise your agency's home health services to referral sources with our fully customizable rack cards. They fit

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Advertise your agency's hospice services to referral sources with our fully customizable rack cards. They fit

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Advertise your agency's private duty services with these fully customizable rack cards. They fit

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What types of marketing materials do you recommend to attract physicians...read more

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An extremely important aspect of interviewing that should never be overlooked is making sure your interview questions

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Because listening doesn’t come naturally to many of us, it is very important that you practice to be a good listener.  Today, we’ll review a few pointers on how

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The ability to zero in on your target audience and be highly flexible makes radio an attractive advertising medium

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Use this tool to Evaluate your sales team. Give sales/marketing teams the feedback...read more

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Use this sheet as an easy-reference for marketing your home care services to orthopedists...read more

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Is your next call a waste of time? Still chasing that account that just will not send...read more

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While "be nice" may seem like simple advice, showing courtesy and appreciation for clients can actually be critical to your success...read more

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People prefer to do business with experts. You will see a marked increase in your referrals if you can...read more

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In the grand scheme of things, remembering to send a note for Doctor's Day or...read more

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Hi, I'm new to the home care industry and I am not sure where to begin and how to get all my hard work to start paying off...read more

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Identify all of your current referral sources. Make a list of all potential referral sources in your...read more

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There are some things that are just easier to promote than others. Car dealers, for instance, have...read more

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You've gotten the referral. Your work is done, right? Wrong!...read more

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Make sure referral sources "donut" forget about you...read more

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It is very important when building relationships that you establish your own personal "brand" in your customer's eyes...read more

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Hospices and, to a lesser degree, healthcare in general have a tendency to reject the idea of marketing...read more

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Another successful strategy for becoming an information source for your community is to have a newspaper column of your own...read more

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Let's say that you want to determine a potential nurse's problem-solving abilities, especially in a highly charged situation that involves an incensed patient...read more

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Behavioral questioning comes as close to real-life situations as possible...read more

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Direct mail is one of the most powerful ways to market your Home Care agency or Hospice, but it's not for the faint of heart...read more

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Let referral sources know what a "great catch" they are...read more

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Advertise your agency's services directly to hospital discharge planners with a...read more

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This issue features Chronic Kidney Disease...read more

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Frequently Asked Questions About Hospice...read more


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One of the final stages in making a selection for a new employee is to check their references...read more

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I am new to home care. My agency was certified last summer and we are having a hard time getting...read more


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In the book "The Millionaire Mentor" by Greg Reid, I found a little item urging salespeople not to waste time on...read more

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Everyone needs a general brochure to tell prospective clients and referral sources about the private duty home care services your agency offers...read more

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While it may seem counterintuitive, a problem can actually become one of your best sales tools...read more

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Is your next call a waste of time? Still chasing that account that just will not send in one referral? This tool...read more

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Use this sheet as an easy-reference for marketing your home care services to pulmonologists...read more

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Every now and then it's helpful to take a step back from what we think we know and refresh our memories with some tried-and-true selling strategies. Here's a quick reminder of three important ones...read more

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In order to keep good employees around, you must let them know they are appreciated and that they are contributing to the success of the company...read more

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Part of being a great account executive is having the ability to overcome challenges with clients and referral sources...read more

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The Care You Need in the Comfort of Your Own Home...read more

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Postcards are a great way to market to seniors. They love to receive mail, and you're sure to get your message seen and read with a professionally-designed postcard...read more

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Choosing a home care agency is a confusing and sometimes overwhelming decision for a client or family member...read more

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You've likely heard of the 80/20 Rule, also known as the Pareto Principle...read more

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As marketers, it's often easy to get caught up talking about "yourself" (your agency)...read more

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One of the most common marketing tools is also the one that is often most overlooked by Home Care and Hospice agencies...read more

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Boost your referrals at trade shows, health fairs and job fairs with less time, money & effort! This in-depth manual will show you how to...read more

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TV is obviously one of the best ways to reach the greatest number of people with a single message. But it's also one of the most expensive ways...read more

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Sometimes it's a good idea to mix things up and run a joint sales call or tandem meeting with another salesperson...read more